The IVAAP data model was created after researching the commonalities between the industry data models. However, when we built it, we kept in mind that each data store carries its own set of information, information that is useful for users to consume. This is why we made “properties” a part of the data model itself. From an IVAAP SDK point of view. “Properties” is a set of name-value pairs that you can associate with specific entities within the IVAAP Data Model.